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Hero Cycles has entered into a strategic tie-up with Planet Retail, a part of Future Group, to market and sell its new range of premium bicycles.
This association would enable Hero Cycles to display their merchandise and make their new range of premium bicycles available across Planet Sports, and its shop-in-shop formats within Central, Pantaloons, Brand Factory and Sports Warehouse across all metros and tier-I cities.
Mr S.K. Rai, Managing Director - Hero Cycles said, “The tie-up is aligned with Hero Cycle's strategy to address the premium bicycle market, while continuing to be the market leader in the mass segment through its established brand loyalty.
Owing to changing trends in retail and the evolving profile of consumers, our attempt is to expand our product line, by offering quality products, sound in technology and engineering, thereby enhancing the overall shopping experience for customers.”
The premium range will be marketed through selective retail outlets of Future Group.
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