Hero Honda to be called Hero MotoCorp

Our Bureau New Delhi | Updated on November 12, 2017

Hero Honda Motors, in its new avatar, may drop the name of erstwhile Japanese partner Honda as soon next month. It is likely to be known as ‘Hero MotoCorp Ltd', according to a company filing to the bourses. The Munjals-owned Hero Honda has called an extraordinary general meeting of shareholders on June 17 for the final approval of the change in the company brand name. The EGM will be held in Haridwar, where the company has its third manufacturing plant. This is part of a complete rebranding exercise being undertaking by the company at a reported cost of Rs 175 crore, which is apart from the annual marketing costs.

Published on May 23, 2011

Follow us on Telegram, Facebook, Twitter, Instagram, YouTube and Linkedin. You can also download our Android App or IOS App.

This article is closed for comments.
Please Email the Editor