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Tata Motors is in the process of crystallising its plans for Indonesia with a wide range of passenger and commercial vehicles.
The company has appointed McCann Worldgroup Indonesia to propel its corporate launch campaign in the country this month.
In August last year, Tata Group Chairman Ratan Tata had expressed his interest to enter the fast growing Indonesia market.
Since then, the company has taken significant steps to explore business opportunities in Indonesia.
To flag off its venture, the company has set up a subsidiary in Indonesia named PT Tata Motors Indonesia (TMI).
Similar market
“We are in the process of understanding the market better,” said a Tata Motors spokesperson, adding, “We are very excited about the Indonesian automotive market which last year emerged as the largest auto market in the Asean region”.
The multinational auto major is keen to introduce the right product at the right time. “Auto usage in Indonesia is very similar to that in India and Tata Motors’ products are very apt,” added the spokesperson.
Advertising major McCann Worldgroup Indonesia has been asked to build Tata Motors into one of the leading brand names in the market. Following a competitive pitch against five multinational networks and one local agency, the business was awarded to McCann Worldgroup.
Berndt Soderbom, president-director, McCann Worldgroup Indonesia said, “As a global agency with brand handling experience, it is an exciting time to be operating in Indonesia. We are encouraged by Tata Motor’s decision to invest in this market.''
Biswadev Sengupta, President-Director, PT Tata Motors Indonesia, said Indonesia’s economy posted positive and consistent growth in the last eight years.
“It is a growing market. We are very serious and have a long-term plan for the market,”' he added.
>amritanair.ghaswalla@thehindu.co.in
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