Companies

Ashok Leyland eyes bigger slice of truck business with new launches

| | Updated on: Feb 07, 2017
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Hinduja Group company Ashok Leyland Limited is eyeing a bigger pie of the country’s truck market with the launch of new products under Guru and Partner range.

The launch of the two products has completed ALL (Ashok Leyland Limited) portfolio from two to 49 tonnes.

Anuj Kathuria, President - Global Trucks, Ashok Leyland, said: “The intermediate commercial vehicle segment is one of our key focus areas, to achieve our vision in trucks. With the Guru, Ashok Leyland will further increase its market share in this competitive segment.”

Launching the two new products from the ALL stable here on Tuesday, he said: “In a phased manner, these new models will be available pan India. The full benefit of the new range is expected to be felt the next financial year, when we expect to further consolidate our market share.”

ICV market In the intermediate CV market, which accounts for sales volume of about 50,000 units, ALL has a share of 20 per cent. The segment has seen a growth of about 10 per cent during the year. This share is expected to increase because of the new offerings in the segment, he said.

The new line-up promises to offer high fuel efficiency and lower operating costs.

The country’s commercial vehicle market is passing through tough times and may possibly see some de-growth. With five broad segments, ICVs and tippers have seen strong volume growth. In a market where more than 3,10,000 units are sold, ALL has a share of over 30 per cent, and has managed to consolidate this fiscal despite several hurdles and demonetisation.

Published on January 12, 2018

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