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Auto Ingress, Australia-based manufacturer of automatic sensor doors, is targeting a prominent position in the Indian market with its own manufacturing and service operations to give it an edge over the competition.
The Queensland headquartered company has commissioned a 20,000 sq ft assembling unit for automatic doors at Maraimalai Nagar near Chennai at an investment of ₹ 12 crore. It will import the parts from Australia for sliding, swinging, revolving, telescopic, hermetic doors and gates for residential and commercial/industrial sectors across India. The factory will have an annual capacity of about 4,000 units.
In the next 2-3 years, it aims to convert the assembling unit into a full-fledged manufacturing operations, which will see the company’s total investments increasing to ₹ 80 crore.
“Our key differentiator will be own production and service back-up. After sales-service is a major issue in this segment in India. Since we have our own unit here, we will have all parts ready to provide quick after-sales support,” Robert Donald Jessen, Managing Director, Auto Ingress Group said.
Its automatic sensor doors will be priced in the range of ₹ 50,000 to ₹ 3 lakh per unit and the products come with multiple years of warranty. “Each and every door will come in customised size and colour to suit buyers’ needs,” said Neville David Linford, Sales Director, Auto Ingress India.
“The automatic sensor door market in India is estimated at 5,000-6,000 units a year and we plan to cater to 50-70 per cent of the market demand,” said P Suresh, Director, Auto Ingress.
The company plans to sell its doors through a network of dealers in south initially. It will also target architects, interior contractors and channel sales for wider reach. While the immediate term focus will be Tamil Nadu, it will also expand to Bangalore and Hyderabad subsequently.
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