Emami launches new Zandu Balm for faster pain relief

Our Bureau Kolkata | Updated on January 17, 2018 Published on August 09, 2016

FMCG major Emami Ltd is looking to consolidate Zandu’s leading position in the balm category.

Accordingly, Zandu Balm has been re-introduced with an advanced formulation offering faster pain solution.

The new balm, Emami said in a release, is suited to tackle pains arising out of a change in lifestyles.

The balm category in India is valued at over Rs 800 crore, and is growing at 4 per cent (volume growth) every year.

“We believe that the new and improved Zandu Balm, with its unique non-sticky formulation, will emerge as an effective and faster pain relief solution to our existing and potential consumers,” Mohan Goenka, Director, Emami Ltd, said in a release.

The launch of the new Zandu Balm would be supported by an aggressive communication plan that highlights the improved qualities of the product.

Published on August 09, 2016
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