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Havells India Limited today launched premium conventional switches and sockets “Reo” across 10 thousand retail counters across Uttar Pradesh.
“With the launch of Reo, the company will enter the vast rural market of UP, which holds huge growth potential”, Associate Director, Havells India Limited Rakesh Mehrotra told reporters here.
He said that the company has presence in 140 towns out of 426 towns with 15 thousand and above population across the state.
By the end of the fiscal, the company will extend its presence to all 426 towns by appointing 150 dealers/distributors, he added.
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