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Honda Siel Cars India has launched its new small car Brio in the Kerala market here on Monday. The new car is available in four variants and the ex-showroom prices are: EMT (Rs 3.99 lakh), SMT (Rs 4.40 lakh), S(O)MT (Rs 4.98 lakh) and VMT (Rs 5.21 lakh). It comes in six colours.
Mr Jananeswar Sen, Senior Vice-President (Marketing and Sales), Honda Siel Cars Ltd, said that there was a very good response to the new car in the cities where it has been launched and in the first 10 days, at least 2,000 enquiries were received. Presently, the company has 135 dealers in 83 cities and over 60 per cent are located in small cities. By this fiscal end, the company plans to have 143 dealers in 91 cities.
Honda Brio is manufactured at HSCI's facility at Greater Noida, with a localisation level of over 80 per cent.
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