iBahn Illumination to spread out to 50 cities by year-end, launch new products

V. Rishi Kumar Hyderabad | Updated on August 17, 2018 Published on August 17, 2018

iBahn Illumination, a smart lighting solutions provider under Svarochi Lighting, is in expansion mode and expects to reach out to 50 cities by the year-end, up from 21 cities currently.

The Svarochi -- meaning 'brilliant appearance' in Sanskrit -- range of products were launched in September 2017 and the company has made rapid strides since with its lighting products and solutions.

Sudheshna Mukhopadhyay, Chief Design Officer of iBahn Illumination, told BusinessLine: “Svarochi Smart LED lighting products are based on the Bluetooth Low Energy (BLE) Mesh platform and provide innovative options to consumers, which include control of these smart lights with a mobile phone-based app, besides control of the the tone and colour.”

Bluetooth mesh platform

Unlike complex lighting systems, these lights fit into conventional fitments, do not need any extra fittings and work on the Bluetooth mesh platform. They are priced lower than other smart lighting products, which are based on Wi-Fi connectivity. The lighting systems come with an embedded chip and this makes the interface between the phone and the lights simple and easy, thereby, enabling one to adjust the brightness, and even set them to certain colours, she explained.

The company expects to roll out a wider range of lights in the festive season, coinciding with the first anniversary of its launch, she explained.

“With two manufacturing units and one research and development centre, we are constantly working on innovating and seeking to make these LED lights affordable. We believe smart lighting is the way to go and efforts are on to make spaces beautiful by creating a lighting ambience in sync with the mood and decor,” she explained.

Given the focus on LED lighting systems, the company expects smart LED home lights to be a 73-million-unit market worth $600 million by 2021, which are likely to replace standard LEDs in a phased manner.

Published on August 17, 2018
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