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Mahindra Two Wheelers Ltd has forayed into the Latin American market with its two-wheeler portfolio comprising Duro DZ, Pantero and Centuro motorcycles. Recently, MTWL had commenced operations in Sri Lanka and Bangladesh.
The products were unveiled in Nicaragua on August 20 and Guatemala City on August 23 in the presence of eminent dignitaries, dealers, bankers and business associates and media houses.
Mahindra Two Wheelers’ product portfolio incorporates the Mahindra brand DNA of performance, features and reliability.
“International business is a key component of our growth strategy and we are pleased to venture into the Latin American market which is amongst the fastest growing markets in the world. Mahindra is a recognised name in Latin America where it sells its range of vehicles and we have strong local partners who are committed to ensure customer satisfaction and volume growth in these markets. We will continue to expand our footprint across the globe as we enhance our range of customer centric two wheelers, bringing more and more customers into the Mahindra fold,” said Viren Popli, Executive Vice-President at MTWL.
Sandeep Singh Senior General Manager & Head–Exports, said: "With these launches we have initiated operations in 11 markets spread across South Asia, Africa, Middle East and Latin America. We will continue to expand our presence across the globe while remaining focused on customer satisfaction and volume growth.”
The company is putting in place infrastructure comprising sales, service and spares set up and SKD assembly facilities in Guatemala City and Managua, besides a network of dealers in both countries.
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