With launch of S-Presso, Maruti expects better sales in Oct

S Ronendra Singh New Delhi | Updated on September 30, 2019 Published on September 30, 2019

Kenichi Ayukawa, Managing Director and CEO at Maruti Suzuki India, along with Shashank Srivastava, Executive Director, Sales and Marketing, Maruti Suzuki India, during the launch of Maruti Suzuki S-Presso, in New Delhi, on Monday, Sept. 30, 2019. - PTI

Maruti Suzuki S-Presso

Priced at ₹3.69 lakh ex-showroom, Delhi

Country's largest passenger car maker Maruti Suzuki India (MSIL) on Monday launched its Mini-SUV S-Presso with price starting at Rs.3.69 lakh (ex-showroom, Delhi). 

It will be available in six trims at an introductory price ranging between Rs.3.69 lakh and Rs.4.91 lakh (ex-showroom, Delhi).

The S-Presso is conceptualised and designed in India for India and the world. It stands out with its bold and powerful SUV stance. Built afresh on fifth generation HEARTECT platform, it uses 40 per cent high tensile steel that ensures stronger, safer and sturdier structure. 

The company has spent Rs.640 crore to develop this car and with a localisation of 98 per cent. 

S-PRESSO will be sold countrywide through the extensive Arena retail network and is packed with more than 10 safety features and is compliant with all safety regulations, the company said. 

Maruti Suzuki will offer several best -in-its class features to customers with S-Presso, it said.

It is powered by 1.0 L K10 engine with BS6 compliance and equipped with both Manual and AGS (Auto Gear Shift) options.

“We continue our endeavour to provide Indian customers with high quality cars backed by affordable pricing. Today’s global launch of S-Presso stands testament to our commitment to offer best in design, technology and safety to our customers. I am happy to share that S-Presso joins our BS6 range, as the 8th vehicle compliant with new emission norms. We are confident that S-Presso will bring excitement in its segment, attracting the ever evolving young customer," Kenichi Ayukawa, Managing Director and Chief Executive Officer, MSIL, said.

The latest product from the MSIL stable comes with a distinct SUV character with a bold design statement. The upright A-pillar and back door design give it a solid SUV presence. The proportions are carefully crafted with modern glass to body ratio and sculpted volumes to give a bold look.

The lifted door-sill underlined by a higher ground clearance. The sturdy character is reinforced by the squared wheel arches with R14 tyres.

The single aperture head lamp and grille graphic gives bold look. The wide C-signature tail lamps are packaged higher-up.

S-Presso has high seating layout that offers a commanding driving position. This also enables easy ingress and egress with ample leg room. The large cabin space with intense sporty black colour scheme accentuated by bright pop out accents brings excitement.

S-Presso also offers first in its class Steering mounted audio and voice controls. The advanced Smartplay Studio ensures that music, entertainment and navigation are always available with a touch. It has a user friendly and vibrant graphic user interface, compatible with Android Auto, Apple CarPlay and other Smartplay Studio Apps, the company said. 

On safety, it is compliant with all the latest Indian safety regulations including frontal offset crash, side impact and with pedestrian safety. S-Presso boasts of safety features such as dual airbags, ABS (Anti-Lock-Braking System) with EBD (Electronic Brake force Distribution), seat belts with pre-tensioners and force Limiters, driver/co-driver seat belt reminder, rear parking assist system, high speed warning alert and reverse parking sensors. 



Published on September 30, 2019
  1. Comments will be moderated by The Hindu Business Line editorial team.
  2. Comments that are abusive, personal, incendiary or irrelevant cannot be published.
  3. Please write complete sentences. Do not type comments in all capital letters, or in all lower case letters, or using abbreviated text. (example: u cannot substitute for you, d is not 'the', n is not 'and').
  4. We may remove hyperlinks within comments.
  5. Please use a genuine email ID and provide your name, to avoid rejection.