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The Indian media and entertainment industry grew from Rs 72,800 crore in 2011 to Rs 82,000 crore in 2012, according to FICCI-KPMG Media & Entertainment 2013 report.
The report, which was released on Friday, said after the 12.6 per cent growth in 2012, a challenging year, the prognosis for the industry looks much better going forward.
Given the impetus introduced by digitisation, continued growth of regional media, upcoming elections, continued strength in the film sector and fast increasing new media businesses, the industry is estimated to achieve a growth of 11.8 per cent in 2013 to touch Rs 91,700 crore.
The industry is projected to grow at a healthy CAGR of 15.2 per cent to reach Rs 1,66,100 crore by 2017, the report added.
Dominant segment
It noted that the television segment continued to be the dominant segment. The report also recorded strong growth posted by new media sectors, animation/VFX and a comeback in the films and music sectors on the back of the benefits of digitisation.
Radio is anticipated to see a spurt in growth at a CAGR of 16.6 per cent during 2012-2017, post the roll-out of Phase 3 licensing.
Total advertising spend across media was Rs 32,740 crore in 2012. In light of continued economic slowdown, advertising revenues saw a growth of 9 per cent in 2012 against 13 per cent in 2011 and 17 per cent in 2010.
Print continues to be the largest beneficiary, accounting for 46 per cent of the advertising pie at Rs 15,000 crore.
jayanta.mallick@thehindu.co.in
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