For a better experience, Read this story in our App
TO ENJOY ADDITIONAL BENEFITS
Connect With Us
Get BusinessLine apps on
Santosh Iyer, Managing Director and CEO, Mercedes Benz India | Photo Credit: RAMAKRISHNA G
There is no impact of rare earth magnets with the luxury cars market, especially with Mercedes-Benz India because the “headquarters in Germany is managing well”, said a top official on Thursday.
“Somehow, we are not affected because our global supply chain is managed well...we are not affected yet,” Santosh Iyer, Managing Director and Chief Executive Officer, Mercedes-Benz India, told businessline.
In terms of luxury market in India, he said this year, considering all the geopolitical developments and the sliding exchange rate of Euro, the industry may see flattish growth or a single digit growth.
“As per the Vahan data (Transport Ministry), the luxury car market has grown by 5-6 per cent from January to May this year. When you look at the luxury electric vehicles (EVs), the industry has grown by 66 per cent compared to last year in January-May period,” he noted.
In this segment, Mercedes-Benz India has grown by 73 per cent year-on-year, while the industry has grown by 66 per cent with 2,027 units as compared with 1,223 units of EVs in January-May 2024, as per the Vahan data.
Iyer also said that because of Euro impact, Mercedes-Benz India will have another round of price increase of 1.5-2 per cent from September onwards, third such hikes in this calendar year. The last hike happened from June 1 and before that in January.
The company on Thursday introduced the first-ever India-inspired Mercedes-AMG G 63 ‘Collector’s Edition’: a bespoke luxury off-roader, limited to just 30 units for AMG G 63 aficionados, priced at ₹.4.3 crore (ex-showroom) and will be delivered to them by end of this year, Iyer said.
“With this edition, we aim to go beyond performance and create a vehicle that resonates with India’s unique identity. Collaborating with Mercedes-Benz India, this is a strong testament of our capabilities in developing market-specific configurations that reflect customer-centricity and regional relevance. We remain committed to introducing more market-relevant solutions with both design and technology inputs,” Manu Saale, MD and CEO, Mercedes-Benz Research and Development India, said.
Published on June 12, 2025
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.