Consumer goods major Reckitt Benckiser today said it has entered a new segment with the launch of ‘Dettol Kitchen’, a new range of disinfectant kitchen gel.
Dettol Kitchen marks Dettol’s entry into a new segment after liquid hand wash in 1992, Reckitt Benckiser said in a statement.
”...kitchen sponges are known to be a breeding ground for germs. It made complete sense to extend this promise of Dettol’s germ protection to kitchen by providing a single solution for truly healthy kitchen,” Reckitt Benckiser Senior Vice President—South East Asia Chander Mohan Sethi said.
Reckitt Benckiser’s markets various brands including Strepsils, Durex, Clearasil, Harpic among others.
Published on February 18, 2013
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