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French carmaker Renault India has said that the company would not launch any product in India just because it is successful in other countries, but would strive to make products that have India specific features. The launch of Triber is an example of that,
“Every year we will launch a new product in India. We are not going to be a ‘me too’ product. We are going to be very innovative for the Indian market, designed for the Indian customers, like the way Triber is. We don’t want to bring to India the products which are very successful in Brazil or in Russia. -- as was the case with Captur. We don’t want to make that mistake again,” Venkatram Mamillapalle, Chief Executive Officer and Managing Director, Renault India told reporters here on the sidelines of the Triber launch.
“We will no longer go into that direction. That was a mistake Renault did in the past,” he said.
The all new Triber, a 7-seater B-segment car priced is between ₹4.95 lakh and ₹ 6.49 lakh (ex-showroom across India). Powered by 1-litre three-cylinder petrol engine, it will be available in four trims – RXE (₹ 4.95 lakh), RXL (₹ 5.49 lakh), RXT (₹ 5.99 lakh) and RXZ (₹ 6.49 lakh) -- with manual transmission and promises to give a mileage of 20kmpl. The company expects to sell 8,000-10,000 units of Triber per month.
"Renault Triber will reinvent the game in terms of space and modularity, targeted at a wide set of customers across segments, led by the B-segment. With its attractive pricing, Triber is the perfect fit for Indian customers, who place a high premium on value proposition in a car purchase decision," Mamillapalle said.
Commenting on the significance of the small towns and rural market in India, he said the potential of buying cars there is developing and is becoming as good as that of urban market. Renault India is currently selling only 500 cars a month in rural areas.
But, Triber is part of Renault’s product offensive strategy, which is developed keeping in mind the mid-term objective of doubling the sales volume to two-lakh units annually in India by 2022, Mamillapalle added. It will be backed by its network of over 350 sales and 264 service facilities across the country.
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