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British luxury car marquee Rolls-Royce Motor Cars has announced the creation of a new position of Head, Business Development for India, Sri Lanka and Bangladesh. The first to fill this new post will be parent company BMW's veteran of the Asian markets, Mr Herfried Hasenoehrl.
Rolls-Royce, which currently sells the Phantom and Ghost models in the country, also said that it is planning to open a larger showroom in New Delhi shortly.
“Our return to India in 2005 was more akin to a homecoming than a traditional brand re-launch. History was revived, with echoes of the grand Maharaja's Rolls-Royces of the past given a new life. This appointment is a testament to the growing importance of a market with a very special relationship with the brand,” Mr Paul Harris, Rolls-Royce Motor Cars' Regional Director for Asia Pacific, said.
This signals an increased focus on the subcontinent by Rolls-Royce, which itself is expanding its manufacturing plant at Goodwood, England and also increasing headcount in the bespoke (customisation) department.
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