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Sony India MD Sunil Nayyar and Nezu Daisuke, Global Head of Home Product Business Div., Home Entertainment Business Unit, Sony Corporation
Sony India aims to garner revenues of ₹10,000 crore over the next few years, fuelled by various categories including audio, gaming devices, TVs and digital signage. The company on Monday expanded its Bravia Theatre portfolio with the launch of two new soundbars, in a bid to strengthen its presence in the audio segment.
Sunil Nayyar, MD, Sony India said the company aims to increase its market share in the soundbar segment to 50 per cent from the current share of about 39-40 per cent. He added that the company is witnessing strong growth in the overall audio segment.
The Bravia Theatre Bar 6 has been priced at ₹39,990 and will be made available from July 1, while the Bravia Theatre System 6 has been priced at ₹49,990 and will go on sale from July 3. “By bringing our home theatre products under the Bravia brand we are creating a truly integrated entertainment ecosystem. As Indian consumers increasingly demand richer audio-visual experiences, we are confident that this range will set a new benchmark in the premium home entertainment segment,” he added.
Talking about the company’s future growth plans, Nayyar said, “ Overall we are looking to garner revenues to the tune of ₹10,000 crore in the next 2-3 years. Despite a tough year for the industry, as a company we grew in FY25 with nearly double digit growth. This year with the launch of new products we are expecting to see stronger growth. ” The company ended FY24 with revenues of .₹7664 crore.
He added that the company has been witnessing strong growth in the 55-inches and above segment in the televisions business. “ The television industry is witnessing an overall shift in consumer preferences in the country. While the 32 inches sub-segment is shrinking 44 inches is stable. There is strong growth visible in 55 inches and above sizes over the past three years. Infact, 75 inches and above sizes are growing at a faster pace,” Nayyar explained.
Meanwhile, the company India has said that the Playstation business has quadrupled in the last three years.
Published on June 30, 2025
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