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Cosmetics brand The Body Shop on Monday said it has reduced prices on its products by about 9 per cent following the GST Council’s decision to put cosmetics and personal care products in the 18 per cent tax slab.
Adhering to the revised GST slab of 18 per cent, the company said it has revised prices on existing and new stocks to extend the benefit of a reduced GST slab in cosmetics to consumers with immediate effect.
In a statement, the company said “GST in all beauty categories has been revised to 18 per cent instead of 28 per cent earlier. In line with our customer-centric philosophy, we have reduced the prices to reflect this change. We believe that the revised rates after GST will surely benefit end-users. The Body Shop is also reducing prices on its new stocks, which will soon reach retail shelves.”
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