DTH player Videocon d2h has launched a 24-hour 4k ULTRA HD multi-genre channel. The channel will carry multi-genre feed that will include movies, video-on-demand, travel, infotainment and sports content, among others, that will be provided by the respective broadcasters.

The company said consumers would also get to watch the upcoming Cricket World Cup in 4k provided by the respective broadcaster.

In a statement, Saurabh Dhoot, Director, Videocon Group said, “Videocon d2h is bringing modern technology into Indian homes through this experience of 4K Ultra HD using its 4K Ultra HD set-top box and 4K Ultra HD Multi Genre Channel. We are the first in the country to provide this experience.”

Added Anil Khera, CEO, Videocon d2h, “Now, consumers can optimally utilise their existing 4K LED TV and get the full value out of it. We continue to be committed to providing the best service to our customers. This overall 4K Ultra HD experience on Videocon d2h will greatly enhance the brand image of Videocon”.

Published on February 3, 2015