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Volkswagen has unveiled its new advertising campaign ‘Fast Start' reiterating the brand’s strength, safety and new features offered through the Polo and Vento. Across the world, Volkswagen is synonymous with superior automotive engineering. The task on hand was to introduce the newly added features in the Polo and the Vento, while echoing the fact that the cars come from a reputed lineage of advanced engineering. Commenting on the campaign, Lutz Kothe, Head of Marketing, Volkswagen Passenger Cars India said: “In India, consumers are high on their demand for features in their car. This campaign has been intelligently crafted to take care of both the brand’s core DNA as well as the consumer demand.'' The overall campaign also includes a unique promotional campaign `Lucky 13', a contest specifically designed for Polo and Vento buyers. The idea was to change the perception and make 13 lucky for the customers.
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