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Home textiles major Welspun India today announced foray into e-commerce space with its new online retail store Shopwelspun.in and targets revenue of $50 million by 2020.
“Shopwelspun.in is set to be a one—stop shop for home furnishings, and we are targeting $50 million in online sales revenue,” Dipali Goenka, CEO and Executive Director of Welspun India, told reporters.
The company expects 5 per cent of its sales to come through the online channel this fiscal, and in the next 3 to 5 years, it expects 10—12 per cent of its sale to come from the online store.
Welspun India presently sees about 3—4 per cent of its sales coming from leading marketplaces.
The company is investing significantly in enhancing its technology, including digital marketing and online merchandising, content and customer experience as part of this exercise, she added.
While the company is looking at e-commerce segment, it will be one of the ways of distribution in its shift towards becoming omni—channel, Goenka said.
The company currently has over 200 shop—in—shops and about 300 distributors in offline retail and is growing at about 30 per cent annually.
The firm is targeting sales of about Rs 160 crore for its retail business this fiscal, she said.
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