Tropical Agrosystem (India) Pvt Ltd, a player in crop protection and plant nutrition industry, has launched a new initiative to empower farmers and advocate for sustainable agriculture aimed at ensuring long-term food security. Through its campaign, #SawalKalKaHai, the company seeks to promote environmentally friendly farming practices while encouraging consumers to make conscious, responsible food choices that benefit both people and the planet.

A media statement said that the #SawalKalKaHai campaign aims to deepen awareness of how everyday food choices are intrinsically linked to farming practices and to spark a nationwide conversation on sustainable food systems. The campaign film traces the journey of food -- from the soil to the plate -- demonstrating how informed choices can shape the health of individuals, families and the environment.

The campaign highlights the urgent need to protect soil health, preserve ecological balance and secure the future of food systems. It calls on both farmers and consumers to take collective responsibility -- underscoring that sustainability begins in the soil and ends on plates.

Quoting VK Jhaver, Founder of Tropical Agrosystem (India) Pvt Ltd, the statement said: “At Tropical Agro, we believe sustainability is not just a buzzword -- it’s a responsibility. #SawalKalKaHai campaign is our call to action - for both farmers and urban consumers - to make conscious choices that ensure a better future. We are committed to promoting practices that protect our planet, our food systems and the livelihoods of farmers across India. This is more than a campaign -- it’s the beginning of a long-term movement that will inspire generations to come.”

Chandrika Rodrigues, General Manager (Branding and Communication), said: “Sustainability is at the heart of everything we do. With #SawalKalKaHai, we aim to bridge the gap between the rural farms and what reaches the plates of urban consumers. By sparking awareness and emotional engagement, we’re nurturing a movement towards healthier, more resilient food ecosystem.”

Published on June 17, 2025