Agri Business

Tea board links small growers via SMS service

P S Sundar Coonoor | Updated on January 15, 2018

Taking Prime Minister’s ‘Digital India’ concept forward, the Tea Board has launched a scheme called ‘SMS Gateway for Small Growers’. “This will connect 25,000 registered small growers with the Tea Board on a regular basis as five SMS will be sent to them every month,” Nilgiris Collector Dr P Sankar, who launched the scheme told BusinessLine.

“The SMS will give information on area-specific issues, including the average price they should get from the factories for green leaf supplies, pest and disease management, quality maintenance and subsidies,” Tea Board Executive Director Paulrasu said.

“We will link it with banks to help growers get their payments in time,” Tea Board Deputy Director Hariprakash Nair said.

Published on April 27, 2017

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