Global integrator of container logistics Maersk has opened up a niche cargo category through its first-mile delivery reefer service (which includes inland transportation via road/rail along with customs clearance and other documentation procedures) to enable seamless trade.

The service provider has said in a release that it has delivered “its first-ever shipment of butter” from Bulandshahr, Uttar Pradesh, to Turkey.

Currently, this category of cargo is being transported by exporters from their factories directly to the ports and inland container depots (ICDs). Butter exporter VRS Foods said Maersk’s offering as a one-stop solution not only facilitated ease of doing business but added more visibility to the supply chain.

“The Remote Container Management (RCM) helped us monitor our shipment throughout the transit; we could do this from our factory – Paras Dairy – right from the time of despatch by road through overseas transit (through RCM) as also ensure maintenance of cold chain manually. We were able to get timely updates and were apprised and assured of the quality of service,” said Nitin Gupta, Manager (Logistics), VRS Foods. VRS Foods exported six containers of their Paras Dairy Butter.

Steve Felder, Managing Director, Maersk - South Asia, said, “India’s trade growth lies in hinterlands. Most of the small and medium enterprises and traders often face connectivity issues and infrastructural challenges limiting their scope for growth. Limited cold-chain infrastructure has often resulted in loss of perishable produce. We wanted to address this. Our endeavour with Paras Dairy and VRS Foods, we hope, will instil confidence among exporters about our end-to-end logistics offering.”

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