Interested in naming your new landmark tower World Trade Centre? You can do so by acquiring the licence by paying $2,00,000 to the World Trade Centres Association.

However, India seems slow in warming up to the idea of paying a hefty premium to acquire a brand, while the WTC concept has caught up in China and other countries internationally.

The World Trade Centres Association has said at least nine Indian cities will have world trade centres. Compare this with China which has as many as 36.

“We have issued nine licences of which three are active. India is hugely under penetrated and we are looking for opportunity with new real estate developers,” Eric R. Dahl, CEO, WTCA, said.

Three active WTC licences have been issued for buildings in Delhi, Bangalore and Gurgaon. The new cities which will have World Trade Centres are Kolkata, Chennai , Pune, Goa, Hyderabad and Kochi. In Gurgaon, WTCA has given the licence to real estate firm Spire World.

The association claimed that as real estate projects, WTCs are high profile developments that convey a premier international business address and are highly desirable locations for business tenants to occupy.

Services offered

Dahl said that the association was largely focused on offering its members services including connecting with other such trade centres globally. WTC services are reciprocal, members can access them at all operating centres around the world.

“We support our licence holders through a bouquet of services, including guidance on network and access. WTCs are about three aspects building or infrastructure, access to global cities and networking,” Dahl said adding the association was developing time-relevant products.

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