Juha Alakarhu, Head of Imaging, Nokia, told BusinessLine that Nokia is proud to have brought down the form factor of the camera and retaining the phones shape to the slimmest possible.

He said the Lumia 730 and 735 were the company’s attempt at making smartphone imaging a more personalised experience.

He said the focus was on creating more ergonomic design, something the user could immediately be comfortable with.

Lumia 830 is expected to be priced in the sub-₹30,000 category and Lumia 730 and 735 would be priced in the sub-₹20,000 category. Handsets are expected to be released by early October.

(The writer is at IFA Berlin)

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