The Internet and Mobile Association of India (IAMAI) on Wednesday said online sales of branded apparel almost doubled in volume to 4.99 million pieces during April 2012, as against 2.54 million in the same month a year ago.

E-ticketing continued to grow with irctc.com recording 5.56 million bookings in April, 2012, as compared to 2.26 million bookings in April 2011.

Similarly, airlines recorded 1.92 million bookings in April 2012 against 1.01 million bookings in April 2011.

recruitment portals

According to industry data based on absolute numbers collected from various companies, online recruitment portals have also witnessed an increase of 0.23 million resumes with 2.05 million uploads in April 2012, as compared to 1.82 million uploads in April 2011.

IAMAI's ‘Internet Economy Watch' data released said number of profile uploads on matrimonial websites has increased to 2.74 million during April from 1.35 million in April 2011.

“More growth is expected in the future as brands will become granular,” Mr Subho Ray, President, IAMAI, told Business Line .

He said the total e-commerce market was estimated at around Rs 46,000 crore by end of 2011 and was growing at around 40 per cent year-on-year.

Footwear sales

The report said footwear sales grew by more than 100 per cent to 3.91 million units in April as compared to 1.86 million in April 2011.

However, jewellery, spa and restaurant bookings, and designer labels' sales online had marginal growth.

Jewellery's category grew to 1.11 million in April this year from 1.06 million in April 2011. Designer labels were at 1.46 million from 1.19 million buyers in April last year.

The sample was collected from 57.12 million users with usage for E-tailing, Online Travel and Vertical Classifieds, IAMAI said.

>ronendrasingh.s@thehindu.co.on

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