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Just within a month after restaurant discovery app Zomato entered the US market with its sixth acquisition, Turkey was its seventh destination.
Increased coverage The Gurgaon-based company has on Thursday acquired Mekanist, a popular restaurant discovery and food ordering app in Turkey, where Zomato’s restaurant coverage will increase from about 27,500 restaurants in Istanbul and Ankara to more than 50,000 restaurants across that country post this acquisition.
Mekanist, founded by Ali Servet Eyuboglu in 2008, was a potential target for Zomato that entered the Turkish market in 2013.
Mekanist has over 190,000 listed establishments such as the most popular restaurants, cafes, and bars, along with over 500,000 reviews from its 1.5 million strong signed-up user base on web and mobile. Deepinder Goyal, Founder and CEO of Zomato, said, “Mekanist is one of the first and most successful tech start-ups to emerge from the Turkish start-up ecosystem, and we’re excited about them becoming a part of Zomato.”
Integration of staff With the acquisition, the Mekanist team will integrate into Zomato and all of Mekanist’s traffic and restaurant-related content will move to Zomato.
Users will now be able to benefit from Zomato’s hyperlocal advertising model, and target customers searching for restaurants in and around their location.
Zomato has also recently acquired local dominant restaurant search players in New Zealand, Poland, the Czech Republic, Slovakia, and Italy.
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