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All India Radio’s Vividh Bharati and 14 other regional language services will now be available on Amazon Alexa. Information & Broadcasting Minister Rajyavardhan Rathore, who launched these services on the Alexa platform, said that this will give AIR an additional platform to expand its reach across domestic and global audiences. He said that this initiative will also enable Indian diaspora around the world to listen AIR’s radio channels. Prasar Bharati plans to also make archival assets of AIR available on Amazon Alexa in the future. Our Bureau
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