Smelling a big opportunity in the perfume space, online retailer eBay has launched a virtual ‘Perfume Mall’ with more than 100 brands and over 1,000 stock-keeping units.

Announcing the launch here, Navin Mistry, Head (Retail Exports and Lifestyle Category), eBay India, said the perfume market in India, pegged at ₹2,000 crore, is growing at 50 per cent year-on-year.

Single platform

As it is not common to find all big brands such as Giorgio Armani, Bvlgari, Hugo Boss, Chanel, Burberry, Calvin Klein and Davidoff under one roof on high streets, people now turn to online platforms.

Though e-portals currently account for just 7 per cent of the overall perfume market, “It is growing at an astonishing 120 per cent”, and is expected to clock at least ₹350 crore sales this year, said Mistry.

According to him, eBay will offer 30-65 per cent discount on these products “to retain its leadership position in the market”.

Perfume segment

On volume basis, perfumes account for 35 per cent of eBay’s fashion business. He says the average ticket size on this counter is ₹750 at present, and this will go up with consumers exploring better brands from around the world.

“The market will benefit from the growing income levels, higher aspirations and heightened importance on personal appearance and grooming among people,” he said.

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