Info-tech

eBay emerges largest online perfume mall in India

Anil Urs Bengaluru | Updated on January 24, 2018

With over 100 leading perfume brands on their platform, eBay India ( www.ebay.in) has emerged as the largest online perfume mall in India.

The launch of the online mall with over 1,000 SKUs will allow consumers to shop from an array of premium brands, including Giorgio Armani, Bvlgari, Hugo Boss, Chanel, and Davidoff, at a minimum 30 per cent discount.

The overall size of the perfume industry in India (both organised and unorganised) is currently estimated at Rs 2,000 crore, which is projected to grow by 50 per cent to Rs 3,000 crore.

The current online perfume market is at Rs 148 crore which is projected to grow by about 120 per cent to Rs 345 crore. As Indian consumers are increasingly turning to online shopping, the online market share of the perfume category, which is currently 7 per cent of the total perfume market, is set to increase to approximately by 11 per cent.

Karnataka contributes to approximately 10 per cent of the total perfume market in India.

Navin Mistry, Head Retail Exports and Lifestyle Category, eBay India said, “Lifestyle has been of prime importance to eBay India and we have focused our efforts to bring in the best-in-class perfume brands for our consumers at attractive prices. With increase in the number of discerning Indian consumers, eBay India will provide both access and availability of leading perfume brands at their doorstep.”

Published on May 21, 2015

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