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Honor, the brand owned by Chinese smartphone-maker Huawei, launched the Honor Play smartphone in India.
The Honor Play was announced earlier this year and will be available only on Amazon, apart from Honor’s online store. The Android smartphone will be available in 4 GB and 6 GB RAM variants, with 64 GB of internal memory. The 4 GB version is priced at ₹19,999 and the 6 GB version at ₹23,999.
The Honor Play is powered by Huawei’s own Kirin 970 chipset, a flagship-grade processor that powers Huawei’s high-end phones such as the P20 Pro. Honor Play focusses on Artificial Intelligence (AI) capabilities, with an AI camera and AI support for gaming.
Speaking at the launch, Suhail Tariq, Chief Marketing Officer, Huawei India, stressed on the company’s investment in innovations and research, highlighting the 14 R&D centres around the globe. Huawei has invested $13.8 billion in R&D in 2017, with a total of $60 billion invested since 2008.
The Honor Play smartphone focusses on mobile gaming, with features such as 3D surround gaming sound and GPU Turbo, which enhances gaming performances and increases battery life, the company claimed. It also uses AI for image and sound recognition to optimise a user’s gaming experience.
“The launch of Honor Play marks the beginning of innovative technology with Kirin 970 and AI technology, making consumers shift from smartphones to “Intelligent phones”,” P Sanjeev, Vice-President- Sales, Huawei India, said.
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