InMobi, an independent mobile advertising network, has announced its new monetisation solution for games, including an industry first playable ads format. To back this solution, InMobi has also created a $25 million fund for Indie game developers.

The InMobi fund aims to create several millionaires in the Indie game developer community. InMobi will provide advisory services including global scaling, monetisation, and ad experience creation to developers who enroll through 2014. The fund would equip Indie game developers to increase their app revenue through superior monetisation.

``InMobi is focused on enabling Indie developers scale globally with a dedicated programme,'' said Piyush Shah, VP, InMobi. The company engages 759 million consumers across 165 countries, according to a statement from the company.

The monetisation solution allows developers to optimise their monetisation strategies based on the emotional state of players as they move through different stages of the game.

The solution offers a full range of ad formats that include playable ads, developed in partnership with app virtualisation company Voxel, these offer 20 to 40 second interactive ads, where users can test drive the game being advertised from within the original game.

Others like 15-30 second advanced video ads, ideal for positive breaks within a game like level wins, as also rewarded ads that allow a user to earn rewards such as virtual currency for specific actions have also been introduced, the statement added.

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