Lenovo sees smartphone, convergence as new business drivers

Virendra Pandit Ahmedabad | Updated on March 12, 2018 Published on August 24, 2012

Although yet to be launched in India, the smartphone could become the new business driver in the post-personal computer era as it integrates with the tablet, Android and smart TV converging on and connecting with a cloud horizon, a Lenovo India official said here on Friday.

Launching here the company’s 100th outlet in Gujarat, also its flagship store and the largest in India, Amar Babu, Managing Director, Lenovo India, said smartphones currently constitute only 7 per cent of revenues in this global business but could emerge as the next best product for the sector.

He said while the world’s PC market de-grew 2 per cent, Lenovo’s increased 24 per cent last year despite tough competition. Within three years, the company’s India market share increased from 4.8 per cent to 17 per cent. Lenovo is now India’s largest PC retailer at over 1,000 exclusive outlets and tops in enterprise business, the overall notebook market and the commercial notebook and desktop segments, he said.

The company’s manufacturing facility in Pondicherry has an annual capacity of one million PCs.

The company, which roped in Bollywood actor Ranbir Kapoor as brand ambassador, is targeting the young generation of customers. A number of new products are set to be launched for this segment, Mr Rajesh Thadani, Director, Consumer Segment, said.

Currently, Lenovo earns 65 per cent of its revenues from the laptop segment and the rest from the desktop and other segments.

Published on August 24, 2012
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