Lenovo showcases 22 new products at Las Vegas show

Updated on: Jan 21, 2011

…But the world will have to wait for its mobility devices

Lenovo announced 22 new products across its series of computers – desktops, notebooks and netbooks – for its world markets as well as two mobile devices for China at this year's Consumer Electronics Show (CES) in Las Vegas.

All of Lenovo's new products go towards supporting its “protect-and-attack” strategy, said Mr Rory Read, Chief Operating Officer, Lenovo. The enterprise market worldwide and the China market are its strengths and the emerging markets are the volumes driver in the next 5-10 years, he added.

The “protect” part has worked well: Lenovo has a 30 per cent share of the Chinese market; and, its ThinkPad business has grown 30 per cent, three times the growth of the worldwide enterprise PC business. And Lenovo has done well with the “attack” part of the strategy, too: it has grown 65 per cent in emerging markets, four times the growth of the total PC business in emerging markets.

Mr Nick Reynolds, Global Marketing Director, Worldwide Product Group – Marketing and Communications, spoke about the headline products on the “attack” front – the IdeaPad U1 hybrid with the LePad slate, a two-in-one device in which the device looks like a small laptop, but the screen can be slipped off the case to operate as a slate or tablet device. The “laptop” runs Windows 7 while the “slate” runs Android 2.2. Reynolds said that the main idea behind it was to enable content production as well as content consumption on the hybrid form-factor. He added that the product will be available in China in March 2011 and a version of the product will be available in other markets by the end of the year.

All-in-one PC

Lenovo also announced four new all-in-one (AIO) PCs at CES this year, at various price points, with one AIO also including a hardware TV, that is, a television-cum-PC, in which the consumer need not power up the PC to watch TV. AIOs have been a surprise growth segment, with growth in three digits (165 per cent), and Mr Rory Read expects AIO growth to outpace traditional notebook PC growth, with slates/tablets pushing netbooks back into the notebooks fold. And in line with that expectation, Lenovo has announced the ThinkPad X120e, an entry-level ultraportable notebook which offers notebook-level performance at a high-end netbook price point.

Mr David A. Roman, Chief Marketing Officer and SVP, said the youth market was a global audience and because of the Internet, youth around the world had the same perception of technology, music, movies, and brands, and being “cool” was very important to them, speaking about the six new series of IdeaPad notebooks announced.

Published on March 12, 2018

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