Korean  smartphone-maker LG hopes to increase its market share in India’s highly lucrative smartphone  market  with the launch of its made-and designed-for-India W series smartphones here on Wednesday.

LG is targeting sales of one million of these  this calendar year.

Advait Vaidya, Business Head-Mobiles, LG India, said apart from the three phones launched today, the W series will see two more launches during the  festival season.

These phones have also been manufactured in India and will be available online only, on Amazon. “We have not had a significant offering in this (₹8,000-12,000) price segment for quite some time. Till now, we were relying on our global product portfolio. That was not doing too well with the Indian consumer,” Vaidya told BusinessLine .

He felt,  millennials probably did not see the value in LG’s global smartphone portfolio.

However, Vaidya was optimistic about there being a rub-off effect from the W series on LG’s global portfolio smartphones (which are typically priced  ₹15,000 and above).

“We see the overall pie growing,” he said.

In the past, LG has been late with bringing their global smartphones and flagship models to India. Vaidya said that the company did want to bring the V50 smartphone to India earlier, but the network was not ready. Earlier this year, fellow Korean company Samsung also launched designed-for-India line-ups, such as the M series, which are sold online, and which bring good specs and features at budget prices.

W-series smartphones

The three phones launched under the W series from LG are the W10, the W30, and the W30 Pro.

The W10 is priced at  ₹8,999, while the W30 costs  ₹9,999.

These two models will be available in July.

The W30 Pro’s price  is yet to be announced and it will go on sale only in August.

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