Info-tech

Men’s grooming brand Beardo raises $500,000 in seed funding

Priyanka Pani Mumbai | Updated on January 16, 2018 Published on September 28, 2016

Men's grooming brand Beardo has raised $500,000 seed funding from Mumbai-based Venture Catalysts. Ahmedabad-based Beardo, founded by Ashutosh Valani and Priyank Shah, is also backed by Bollywood actor-turned-entreprenuer Suniel Shetty.

The investment round was led by Raj Vazirani - RHV enterprise, Siddharth Somaiya of Godavari Biorefineries and Somaiya Group, Rohit Parakh – Diector, Touchstone Services, CA Anuj Golecha and Apoorv Ranjan Sharma -Co-Founders, Venture Catalysts and many other experts from the FMCG space.

Apoorv Sharma, Co-founder, Venture Catalysts said, "We feel Beardo is tapping the highly emerging Indian men’s grooming space. This space has recently created a lot of buzz in the industry. Talented and experienced founders of Beardo are building awesome business while keeping in mind the product’s quality, margins, distribution and expansion reach."

Beardo, the men’s personal care and grooming brand, began with just beard oils. Today, their range includes beard washes, beard balm, beard and hair growth oil, serum, face washes, beard and hair wax, soaps, beard combs and many more.

Beardo provides wide personal hair and body care offerings. They market products under two categories -- Beardo and Beardo Lite (premium brand). It is currently the top-selling brand in the men’s grooming category on India’s top e-commerce portals such as Flipkart, Amazon, Snapdeal and Nykaa. It has also tied up with about 200 salons across Ahmedabad, Pune, Mumbai, Surat and Delhi.

In just 10 months of operations, the company has crossed a GMV of Rs 120 lakh per month. It gets about 500 orders per day.

The Indian men’s grooming market is growing fast at 42 per cent CAGR. In the last two years, several start-ups such as Bombay Shaving, Ustraa, The Man Company and Happily Unmarried have been catering to the growing needs of the Indian meterosexual man. At present there are not many Indian brands in this segment, which is dominated by multinationals such as Colgate, Nivea and Gillette. The only Indian brand that has a decent presence is Park Avenue.

According to industry experts, the Indian men's grooming market is projected to touch sales of Rs 14,200 crore by 2020, up from Rs 3,000 crore in 2010. At present it is Rs 7,500 crore.

Published on September 28, 2016
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