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Smartphones maker Oppo's request to open single-brand retail stores in the country has been approved, paving the way for the Chinese firm to sell directly to consumers and add to its existing wholesale business.
The move would help Oppo expand its reach in the world's third-largest smartphones market, where global giants such as Apple Inc have been trying to gain a foothold.
The Foreign Investment Promotion Board approved Oppo Mobiles India Pvt Ltd's request on Tuesday, according to a notice on the department's website.
The government also approved luxury goods retailer Louis Vuitton's application to open its own stores in India.
Foreign firms can sell directly to consumers through the single-brand retail route, but companies need to source 30 per cent of the products locally. These conditions were partially relaxed in 2016, exempting foreign retailers for three years from the 30 per cent local sourcing rule in a bid to attract more investment.
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