Just when you thought the subscription world had everything from rides to ramen, here comes the Uber of AI — delivering algorithms instead of appetizers, all in one sleek package.

An Indian start-up, OneAIChat, has launched a Gen-AI aggregator platform, which gives users access to ChatGPT, Cohere, Mistral, Anthropic, Gemini, Haiper, Beatoven, Stability AI, Dall-E and Ideogram platforms for subscription that is priced between ₹1,099 for daily plan and ₹80,999 for the annual plan. The daily and weekly plans are targeted at professional users who may need the full suite of AI capabilities only for specific projects.

On subscriptions

“We bundle these models and control the time frame of the models to be used. Our research says that a pro-AI user deploys AI for specific time period. For example, you might have a project to be worked on in a couple of days. So, you may not need access to the entire pro-generative AI for the entire month. With that idea, we started the daily subscription plan,” said Prasad Paresh Kale, CEO and Founder of OneAIChat, adding that the company also provides weekly, monthly, quarterly, half-yearly and annual subscriptions at ₹3,099, ₹7,099, ₹20,999, ₹40,999 and ₹80,999, respectively. Most of these GenAI platforms only have a monthly plan. If a user were to subscribe to them individually, it would cost about ₹16,000 a month.

Kale said the goal with the OneAIChat subscriptions is to transform the way users engage with GenAI and reduce costs for creators and smaller teams.

Competitive edge

But will an aggregator model for GenAI platforms work? Independent analyst Sanchit Vir Gogia, Chief Analyst and CEO at Greyhound Research Gogia, said that while the aggregation of the AI models does give OneAIChat a competitive edge, it is unlikely that anybody will buy a daily subscription.

“Anybody who really finds value with AI models, will either go for monthly or annual or quarterly subscription. Even in the case of premium models, the daily trial is okay for starters but that won’t help it to become habit forming tools. For anything that should become habit forming, charging a one-off defeat the purpose in totality,” he said, stating that the company should aggressively go out there, tap users and make the models habit forming tools.

“Give access for a time-bound basis if the intent is to make it mainstream in people’s life. However, the pricing here is questionable. I will call it cautiously optimistic,” said Gogia.

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Published on December 5, 2024