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Paytm Mall has revamped its online store and launched a new app ahead of the festival season.
The Alibaba-backed company has also adopted an omni-channel strategy wherein users can shop online and collect the products, or have them delivered, from the nearest retail store.
In a bid to serve smaller cities that have limited or no access to trusted branded products, Paytm Mall offers guaranteed branded products across 19,000 pincodes.
The company also recently announced it will invest about $35 million to expand its logistics network to shorten delivery timelines. For this, it is partnering with local players to service same-day and next-day deliveries.
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