Comments
State Bank of India’s women employees, engaged as remote experts to interact with customers for digital banking, may get to enjoy a bit more flexibility when it comes to work place and work hours.
With the bank rolling out digital banking branches in High Streets and shopping malls, work place and work hours flexibility is within the realm of possibility, feels Chairman Arundhati Bhattacharya.
India’s largest bank is toying with this idea in the backdrop of its introduction of a two-year sabbatical leave for women employees during their entire career.
SBI’s digital banking branch allows instant account opening with a personalised debit card.
Further, the branch also offers Remote Expert facility, whereby customers can interact with the bank’s experts via high-definition video for advice on their financial needs — loans, life insurance, general insurance, demat account, securities, etc.
Battacharaya said: “As we go ahead with this kind of remote experts in digital banking, we are trying to see whether there is a way in which we can make the work place and work hours a little more flexible. But these are things that we are still working on.
“Now, if you (an employee) are having conversation with customers from a place other than the branch, the bank needs to have the right kind of recording facility and the right way of monitoring. This is not easy. So, we will see. ”
The first woman chief of SBI said her bank has opened seven digital banking branches across Delhi, Mumbai, Bangalore and Kolkata in the last few months.
New brandFor its digital banking drive, SBI is creating the “sbiINTOUCH” brand.
“It is called sbiINTOUCH because it is supposed to put us in touch with the younger generation and because it is a touch experience. It is a sub-brand of SBI.
“These branches enable us to get the tech-savvy youngsters in. Youngsters are at home with technology and this sort of enables them to do a lot of things on their days out because these branches are all in High Street and shopping malls,” Bhattacharya said.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.