IDBI Bank launched its geotagging initiative to enable the customers to search for the nearest IDBI bank branch or ATM on Google Maps through an application hosted on its website.

This search facility available on the public sector bank's website will help the customers of the Bank to get the location, facilities available within the branch, direction on how to reach the particular branch (map and milestone description), bank said in a statement.

Customers of the bank can locate over 998 branches and 1,592 ATMs of IDBI Bank across India and UAE with the help of this application, the bank said.

B K Batra, Deputy Managing Director, IDBI Bank said, “This is a key initiative taken towards ensuring that banking with IDBI Bank is a convenient and hassle free experience.”

Beena.parmar@thehindu.co.in

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