Reliance Life Insurance Company (RLIC) has announced a new initiative to revive lapsed policies for its policyholders.

The revival initiative allows RLIC policyholders to renew their lapsed policies by simply paying their due premium — without any penalty or medical tests.

Generally, a lapsed policy can only be revived by payment of the premiums due along with applicable interest and ‘declaration of good health’ by the policyholder.

No interest charges

RLIC said that it has waived off the interest charge on due premium, medical tests (subject to conditions) and documents for our customers

The insurer is offering this revival opportunity across all its insurance products till November 30, 2013.

The benefit will be available across all Reliance Life Insurance plans and extended to every policyholder across the country.

“Life insurance is a long-term protection instrument and its benefits are visible over a longer period of time provided the policyholders continue to maintain their policies in force by regularly paying due premiums.

“With this initiative, we are offering our customers an opportunity to renew their lapsed policies and help them avail all policy advantages,” Anup Rau, CEO, Reliance Life Insurance, said in a statement..

Rau said that the company’s objective is to bring customers back into the life insurance fold with all protection and other benefits.

> srivats.kr@thehindu.co.in

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