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A start-up has launched its first centre called ‘Fresh Up’ in Gachibowli in Hyderabad to tap the business traveller. It is a facility which will be comfortable like a hotel but costs like a hostel.
The ‘Poshtel’ will enable travellers to freshen up while they are on the move with all the required facilities at one place. The target group is the corporate and business travellers from the mid-sized segment. CEO Lakshmi Narasimaha Reddy said a chain of such Poshtels are on the anvil.
Priya Goutham, Chief Marketing Head of Fresh Up, emphasised the need for individuals and corporates to relook at their spend on hotels and serviced apartments to a new wave of check in any time and pay per hour model
Our plan is to have Fresh Up centres in every city and we are also looking at growing with the business partner model in few cities and have our own centres in select locations.
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