Mahindra & Mahindra on Tuesday revealed that the name of its upcoming multi-purpose vehicle is Marazzo, which was previously codenamed U321. Derived from Basque, a sub-language of Spanish, the word ‘Marazzo’ means shark and is linked to the vehicle’s shark-inspired design.

The new MPV, which will be positioned above Xylo, in an estimated price range of ₹10-12 lakh, will be launched in September and is expected to provide the company the much needed volumes from the passenger vehicle segment.

Niche product

“Marazzo will get us volumes and help us close some product gaps that we had so far. It will be a premium product and we expect to create a new niche with this,” Pawan Goenka, Managing Director, M&M, told BusinessLine . Marazzo, which was built through a collaboration between Mahindra North America Technical Centre (MNATC) and Mahindra Research Valley (MRV) in Chennai, will initially be launched in a diesel only version, while the petrol variants will follow in the later months.

The MPV will be the first from the M&M stable to have all-aluminium suspension, reducing the weight of the car significantly and thus improving mileage. The company said the new car will offer a new level of refinement and engineering. Marazzo comes with a patented architecture, for a unique balance of smooth ride, agile handling, space and quiet cabin.

Rajan Wadhera, President Automotive Sector, M&M said, “The intense process of development and refinement of the Marazzo is comparable to any global vehicle and incorporates a number of innovations. This has delivered better space, smoother ride with a quieter cabin, best-in-class cooling, excellent safety and a tough body construction in the Marazzo.

“In fact, the Marazzo has the largest footprint (wheelbase x front track) of any Mahindra vehicle. I am confident that it will set a new benchmark and become a game-changer in its segment.”

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