Automotive major Mahindra & Mahindra has launched its light commercial vehicle range Jeeto in Tamil Nadu.

Announcing the launch, Vijay Nakra, Senior Vice-President (Sales & Customer Care), said the Jeeto range, billed as a sub-two-tonne LCV, will have eight variants. It comes with different deck sizes and engine options to meet last mile requirements.

Pitted against Tata Motors’ Ace, Jeeto, the first ever product in its category with a modular range of 8 mini-trucks to cater to the varied needs of the sub 1-tonne load segment, will be a game changer in this segment, he said. The range can handle a payload of 600-700 kg. The vehicle is powered by m_Dura, a ‘direct injection diesel engine’, for refined performance and higher fuel efficiency, he said.

The range is priced between ₹2.43 lakh and ₹2.89 lakh.