Prime Minister Narendra Modi today coined a new slogan — “give it up” — to exhort the better off sections of society to forego their LPG subsidy that can be utilised in providing subsidised LPG connections to the poor.

Urging the well-off to give up their LPG subsidy, he said “gas cylinders surrendered by them would be transferred to the poor who use wood for cooking. If one crore people give up their LPG subsidy, one crore poor people will benefit as they will be given new LPG cylinders instead.

“Give it up” campaign should be taken up on the lines of “Swacch Bharat” and “Beti Bachao, Beti Padhao initiatives, Modi said adding “I appeal to all MPs, MLAs, Ministers, IAS and IPS officers, professors and professionals to forgo their LPG subsidy and derive happiness by doing so.

Addressing a public meeting on the sidelines of BJP’s two-day National Executive meeting, which began here, Modi also pitched for reforms in agriculture sector.

He, however, refrained from making any reference to the controversial land acquisition bill over which the Opposition is on the warpath against the government.

The rally was attended by the entire top brass of BJP including party President Amit Shah, veterans L K Advani and Murli Manohar Joshi, Home Minister Rajnath Singh, besides other cabinet ministers and Chief Ministers of BJP ruled states.

Modi said his government was making all efforts to provide strength to farmers and safeguard their interests to help make them prosperous. “Farmers need technology in agriculture sector. They need infrastructure. They need electricity and water. We want to strengthen the agriculture sector and our plan is to help provide water to farmers and also protect their land.”

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