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Amul has inked an agreement with the Indian Olympic Association to sponsor the Indian contingent for the upcoming Glasgow 2014 Commonwealth Games and the Asian Games to be held later this year in South Korea.
R S Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul), said that the company is leveraging on the synergies of milk and sports through this partnership.
“Amul is committed to strengthening the support to sports in various forms and encourage young generation from all corners of the country to take up sports,” he said.
Amul, which has recently started its 'Eat Milk with Every Meal' campaign, had also sponsored the Indian contingent for the London Olympics in 2012 and has been investing in football, cricket and Formula 1 in the past.
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