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58 million viewers tuned in to Sony Pictures Sports Network to watch the entire coverage of the first 50 matches of the UEFA Euro Cup 2020 football tournament from 11 June to 9 July 2021.
The LIVE telecast of the two Semi-Final matches of Euro 2020 were cumulatively watched by 4.3 million viewers. Average Impressions for the Euro 2020 Semi-Finals are more than double than that of the Euro 2016 Semi-Finals. The Hindi feed for Live matches has been watched by 16.5 million viewers across the country. The Malayalam and Bengali feed for LIVE matches on Sony SIX/SIX HD have been watched by 8.6 million viewers across Kerala and West Bengal
Sony Pictures Sports Network (SPSN)’s strategy to focus on broadcasting non-cricketing live sporting events has paid off. Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, SPSN India, recently told BusinessLine that live coverage of major sports events including Ultimate Fighting Championship (UFC), an American mixed martial arts, and WWE saw a big uptake in viewership during the lockdown. Kaul also suggested that there has also been a significant increase in interest for cricket sports events that don't feature India. Kaul also believes that the coming months also look promising for sports broadcasting with Tokyo Olympics starting soon.
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