Saudi Arabia-based Thrive, a leading technology consultant company, on Friday announced a collaboration with Indian e-commerce technology company Infibeam to offer e-commerce platform services to SMEs and enterprises in the desert kingdom and the UAE.

The partnership will help Thrive and Infibeam leverage each other’s strengths to explore market opportunities and address the digital need for online commerce of retail brands in the region.

West Asia is an emerging e-commerce market and this partnership aims to offer an integrated e-commerce technology platform, which will help merchants transform their business capability online.

Thrive, with network capabilities of more than 20 years, will be able to market on Infibeam’s e-commerce technology platform with a better understanding of retailers’ needs in West Asia. With Infibeam’s platform solutions, Thrive will be able to address various industry e-commerce requirements, including digital marketing, analytics and marketing and distribution channels.

Ali Behzaad, Chief Executive Officer, Thrive, said Saudi Arabia offers a tremendous market opportunity in the digital space. Its enterprises were keen on technology convergence to advance their long-term goals. “With Infibeam we have a strong technology partner that delivers scalable and robust platforms across a spectrum of industries.”

Manu Midha, Vice-President, Strategy and Planning, Infibeam, said Saudi Arabia is seen as a large and growing market for e-commerce, both products and services.

Thrive SA is a market-oriented, multi-disciplinary company that provides solutions across a spectrum of businesses with a focus on the digital space. It operates in India, the UAE and Saudi Arabia. It is Infibeam’s channel partner and Build-a-Bazaar in Saudi Arabia, and offers e-commerce solutions for SMEs and enterprises alike.

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